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PAVNEET SIDHU - Founder of Idea Burger & executive director, content producer, filmmaker
PAVNEET SIDHU - Founder of Idea Burger & executive director, content producer, filmmaker

Who's Cooking?

Pavneet Sidhu

Founder, Idea Burger

"Well, that's me, your friendly neighborhood idea chef! Born and raised in Punjab, spiced up with flavors from all over India, I'm here to serve you a feast of imagination and innovation"

From a Spark to a Flame:
This is how the burger was cooked

The Burger Story

Idea Burger's origin story traces back to around 2010 when I was working at a brand management agency in Mumbai.

The pivotal moment occurred during a project involving the creation of a brand guide for Hrithik Roshan's Brand HRX.

While most saw it as a guide, I recognized it as an opportunity to delve into the intricate world of brand positioning.

This marked the inception of an idea that took root in my heart.

In 2011, I transitioned into filmmaking, a phase that served as nourishment for the budding concept. Fast forward to 2022, a significant opportunity unfolded. I found myself at the helm, leading a team as an Executive Director to document

Mr. Rahul Gandhi's remarkable 3500-kilometer walk from Kanyakumari to Kashmir - "Bharat Jodo Yatra".

Over six months of creating content, walking under rigorous weather for more than 20 kilometers daily, transformed into a profound learning experience. This uphill battle became a 'fail fast, learn fast' crucible, where challenges metamorphosed into opportunities for growth. Each day fortified our resolve, nurturing the seed in my heart into the flourishing entity that is now Idea Burger.

Today, Idea Burger is a creative agency and a production house that prides itself on delivering

innovative, impactful campaigns for our clients.

Our journey may have started with a simple idea, but it has evolved into a dynamic, forward-thinking company that is always pushing the boundaries of what's possible in the world of marketing & advertising.

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