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Meet The Burger's Chef



for the burger story..

Founder & Chief Executive Director

Pavneet Sidhu

Pavneet, a proud native of Punjab with a diverse upbringing across India . From a young age, he had a passion for all forms of art. He started his career as a graphic designer, at a brand development agency. Pavneet played a pivotal role in creative development of Hrithik’s Brand HRX, as well as creating product ideas, marketing/event collaterals, for brands like Dr. Seuss, Bruce Lee, KKR, HRX, Jay Sean, Paul Frank, Yashraj Films, and many more. Driven by his passion, he embarked on his own journey to create impactful content in 2011. This decision has proven to be immensely rewarding, as he has been able to create powerful visual content that resonates with audiences and drives meaningful engagement with over 13,000,000 collective views on youtube.

During his Journey he shot & directed content for brands like Cipla, Nerolac, Starbucks, Rahul Gandhi - Bharat Jodo Yatra, Cox & Kings, IDBI Federal Life Insurance, Aranyani, RBI, Ajay Devgn Ffilms, Rcity, Grovel’s 101, Carnival Cinemas & many more.

As a founder & Burger's chef, he brings dimension & soul to the campaigns, always striving to create and give birth to new ideas.

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Burger Story

From a Spark to a Flame:
This is how the burger was cooked

The Burger Story

Idea Burger's origin story traces back to around 2010 when I was working at a brand management agency in Mumbai.

The pivotal moment occurred during a project involving the creation of a brand guide for Hrithik Roshan's Brand HRX.

While most saw it as a guide, I recognized it as an opportunity to delve into the intricate world of brand positioning.

This marked the inception of an idea that took root in my heart.

In 2011, I transitioned into filmmaking, a phase that served as nourishment for the budding concept. Fast forward to 2022, a significant opportunity unfolded. I found myself at the helm, leading a team as an Executive Director to document

Mr. Rahul Gandhi's remarkable 3500-kilometer walk from Kanyakumari to Kashmir - "Bharat Jodo Yatra".

Over six months of creating content, walking under rigorous weather for more than 20 kilometers daily, transformed into a profound learning experience. This uphill battle became a 'fail fast, learn fast' crucible, where challenges metamorphosed into opportunities for growth. Each day fortified our resolve, nurturing the seed in my heart into the flourishing entity that is now Idea Burger.

Today, Idea Burger is a creative agency and a production house that prides itself on delivering

innovative, impactful campaigns for our clients.

Our journey may have started with a simple idea, but it has evolved into a dynamic, forward-thinking company that is always pushing the boundaries of what's possible in the world of marketing & advertising.

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