WHERE SIZZLING IDEAS COOK
Pavneet Sidhu
DoP, Director & Content Producer. 14+ years of experience.
ㅡ
About
Pavneet, a proud native of Punjab with a diverse upbringing across India . From a young age, he had a passion for all forms of art. He started his career as a graphic designer, at a brand development agency in 2010. Pavneet played a pivotal role in creative development of Hrithik’s Brand HRX, as well as creating product ideas, marketing/event collaterals, for brands like Dr. Seuss, Bruce Lee, KKR, HRX, Jay Sean, Paul Frank, Yashraj Films, and many more. Driven by his passion, he embarked on his own journey to create impactful content in 2011. This decision has proven to be immensely rewarding, as he has been able to create powerful visual content that resonates with audiences and drives meaningful engagement with over 13,000,000 collective views on youtube.
During his journey he shot & directed content for brands like Cipla, Nerolac, Starbucks, Rahul Gandhi - Bharat Jodo Yatra & Nyay Yatra, Cox & Kings, IDBI Federal Life Insurance, Aranyani, RBI, Ajay Devgn Ffilms, Rcity, Grovel’s 101, Carnival Cinemas & many more.
Skills
General : Good interpersonal & communication skills, creative thinking
Management & Teamwork : Organisational and planning skills, problem solving.
Technical : Film Production, Bulk Content Production, Executive Direction, Cinematography, Editing, Graphic Designing, Brand development, Photography.
Projects
Godrej Fab usage film
Godrej Fab usage film
Starbucks Vegan Menu - Advertising campaign
Esho Gorhi Nobo Bongo- The 1st Step to a Plastic Free New Bengal
I made a song with Ajay Devgn | Yashraj Mukhate | @DevgnFilms | Jalaya Toh Nahin Na
Cipla | #YesChallenge - Digital campaign
Bharat Jodo Yatra - Political Campaign
Enable Travel #CanDo Diaries - Digital campaign
Nudge - Digital campaign
Nerolac Shera Para Shera Pujo Mural Kolkata
Kyaari - A Calendar that grows into a garden
The Bag Man
Aranyani fashion films - Digital campaign
Career Highlights
Bharat Jodo Yatra 2023 & Bharat Bharat Jodo Nyay Yatra 2024 - Executive Director & Head of DoP Department
As the leader of the on-ground video production team, I orchestrated the creation of countless pieces of high-quality video content on a daily basis throughout Mr. Rahul Gandhi's journey to bring together the diverse people of India. Utilising my exceptional organisational and creative skills, I directed my team to capture the essence of each moment, resulting in compelling and impactful visual stories that resonated with audiences across the country. My ability to manage multiple projects simultaneously, collaborate effectively with team members, and deliver consistent results under pressure made me an invaluable asset to the campaign's success.
HRX Brand 2010 - Played a pivotal role in developing top-tier brands such as Hrithik's HRX.
Other Experience
The Wild East Group - Brand Management & Licensing Agency
Creative Consultant & Graphic Designer (2009-14)
Was known as the Creative guy of the Wild East Group & developed product mockups (Product designing) & packaging mockups, emailers, posters and crazy presentations for brands like, Dr. Seuss, Bruce Lee, KKR, HRX. Jay Sean, Paul Frank, Yashraj films.
Education
2007-2009
Diploma in Animation Engineering
Arena Animation
Learned about the basics of Pre-Production, Production and Post Production, Editing and Compositing Software, Animation & Graphics etc.
2019-2020
Sports Nutrition Science
K11
This was out of curiosity after i saw a documentary film called "The Magic Pill" and also for my ongoing research on finding the truths of todays health and food industry.
Achievements
2010-Till Now
Over 13,000,000+ Collective Views on Youtube Content Produced.
Shorted :
Short film of the day Oct 23 2018 for 5 rupees Vada Pav Wala.